The Project

What we do counts

Our mission is to inspire 1 billion citizens to significantly reduce their carbon pollution and challenge leaders to deliver bold, global change.

Climate change is real

Over 99% of scientists agree. It’s real. It’s here. People are responsible for it. And if we do nothing, things will get much worse for us all.

Some of us have already had our lives overturned by climate change. Many of us haven’t - yet. As the world gets hotter, floods, fires, droughts, pollution and crop failures will become more severe and disrupt life as we know it all over the world. Many of the things we take for granted will be taken away from us - forever.

It is not too late. We have a choice, and what we do matters. We can act now to protect our livelihoods and our communities, and leave a world for our children that is worth living for.

Why Carbon?

The carbon dioxide we release into the atmosphere is the biggest driver of global climate change. It creates a blanket of pollution that traps heat from the sun and won’t let it escape. The more of it there is in our atmosphere, the hotter our planet gets.

If we want to stop temperatures rising much higher we need to work fast to reduce the amount of carbon pollution we create.

Read the facts about climate change at Countdown or find out more about our calculations in the FAQ.

Why a billion?

You might think carbon pollution is only created by a handful of companies - but many of them do this to provide goods and services to individual citizens.

When we take this into account, individual lifestyles actually make up more than 65% of the total global carbon pollution.

If 1 billion people made changes in how they travel, the energy they use and the food they eat, this could directly reduce carbon pollution by almost 1/5 of the total reduction needed.

Why add it up?

We all have a role to play. But governments and business have a responsibility and they must do their part, too.

That’s why we’ve built a global aggregator. It adds up all the steps people make on our platform and others like it.

As an individual, you will see what happens when people over the world take the same steps as you.

As a community we will use our numbers to force leaders to act. It’s our way of saying to governments and businesses everywhere: we’re doing our bit. Now do yours.

Take a step
and talk about it

Keep it up and
take another

  • “To keep our family farm alive”
  • “Because I believe in the power of us”
  • “Because I know change is possible”
  • “Pour un futur plus vert et durable”
  • “I’m doing it for my kids”
  • “I want Florida to stay above water”
  • “A world my grandchildren can enjoy”
  • “Für unsere Zukunft”
  • “Parce que chaque action compte”
  • “Én azokért cselekszem akiket aránytalanul érint”
  • “Pentru că vreau să simt că sunt parte din soluție”
  • “Pour encore avoir de la neige à Noël”
  • “Żeby dobrze żyć”
  • “Before the wildfires take everything”
  • “Jotta kaikilla olisi parempi tulevaisuus”